Wednesday, April 18, 2007

UK travelers get a hiking tour for half price!

Ok, maybe there’s a bit of word trickery going on, but here’s the deal. The British Pound broke through the $2 barrier on Tuesday. This is bad news for U.S. travelers because everything costs twice as much in the UK. Imagine a pint of beer selling for 8 bucks. Yikes! However, the currency exchange also works the other way around. A person from the UK can basically buy our products and services for half-price. Here’s an example:

If a person from the UK were to call up with their credit card and reserve a single spot on the Italian Dolomites Trek, then we would charge them 3,075 US Dollars. However, following the currency exchange and excluding any additional fees charged by the credit card company, their statement would show that they only paid around 1,540 Pounds. Are you confused? Here’s another example. Our self-guided Appenzell tour sells for $1050 per person in double occupancy. A traveler from the UK pays around 525 pounds. Not bad.

A friendly reminder: We are NOT discounting our tours for travelers from the UK. We are simply highlighting the strange benefits of currency exchange.

OK, there are some disadvantages as well. Some of our clients traveling from countries with weaker currencies actually end up paying a bit more for our tours. Please know that the dollar just slid against the Euro again, so we too have to pay more to operate our tours. Also know that we refuse to raise our tour costs unless things get totally outrageous, so this means that we’re just going to suck it up and hope that everyone appreciates it. What goes around comes around.

Please contact Ryder-Walker if you have any questions or comments. We’d love to hear from you.